I'm not an owner but this next little bit is only in my opinion so I thought I would use this area for it as it is not exactly big news lol
Imo I think the timing of the Ioniq couldn't be better. We have open infrastructure for things like ride share and Uber happening not to mention the possibilities for self driving vehicles. All these new areas are loving the hybrids the most. The Prius has been a favourite for a long time but with the Ioniq's excellent range I think it has a great change of being a long term contender.