This is new - Tesla stated it is taking on or challenging an EV. Usually it is the other way around
Tesla Motors is gearing up for entry into the South Korean market, as noted by job listings for sales and engineering positions on the company’s website.
Additionally, a recruiter will be hired by Tesla to handle the task of assembling Tesla’s team in the region.
This move by Tesla comes as Hyundai readies its plug-in car offensive in with IONIQ, both in BEV and PHEV forms.
The IONIQ electric features ~110 miles/180 km of EPA range, and 100 kW CCS Combo charging (at least when it arrives in the US in a couple months. The PHEV version has a 8.9 kWh battery, but has not yet been rated for range.
http://insideevs.com/tesla-preps-to-cha ... uth-korea/