Hyundai has opted to launch three different green driving solutions in one with the new Ioniq. The idea is simple: Hyundai offers one platform and you choose whether you want Hybrid, Electric or Plug-in Hybrid.
Options are few, making this a relatively straight-forward decision-making process. The idea is to create a car that's accessible to as wide a range of people as possible.
Where the Hybrid squares up to a number of models - namely the Prius, but also Toyota's wider selection of hybrids - the Ioniq Electric faces less competition. There are e-versions of established models across some car manufacturers - like the Volkswagen e-Golf - but cars designed to be electric from the get-go are rarer. Nissan dominates the UK's roads with the Leaf, there's the odd Renault Zoe sighting, while BMW has a healthy following with its i3 and Tesla is creeping in at the top-end.
So can Hyundai muscle in on the fledgling electric car segment with the Ioniq Electric, an electric car for the mainstream?
Hyundai Ioniq Electric review: Design
The Ioniq comes from the same school of thought as the Toyota Prius and that explains some of the similarity in design. The aim is to make this car as efficient as possible. That doesn't immediately mean giving it a sports car profile, rather considering how the air passes over and under to keep drag to a minimum.